Sumários

S2 - Analysing Consumer Markets

5 Novembro 2024, 09:30 José Veríssimo

3 - Analyzing Consumer Markets

Marketing Spotlight Presentations:
- Nike
- Disney
Marketing Debate
- Does marketing create or satisfy needs?


S1 - Marketing in the XXI Century

29 Outubro 2024, 09:30 José Veríssimo

M MIM 1 - Course Background and Syllabus
M MIM 2 - Defining Marketing for the New Realities