Sumários
S2 - Analysing Consumer Markets
5 Novembro 2024, 09:30 • José Veríssimo
3 - Analyzing Consumer Markets
Marketing Spotlight Presentations:
- Nike
- Disney
Marketing Debate
- Does marketing create or satisfy needs?
S1 - Marketing in the XXI Century
29 Outubro 2024, 09:30 • José Veríssimo
M MIM 1 - Course Background and Syllabus
M MIM 2 - Defining Marketing for the New Realities