Sumários

3 dezembro 2024, 09:30 • José Veríssimo

Socially Responsible Marketing

Marketing Debates:

- Are brand extensions good or bad?

Marketng Spotlight:

- Sephora

- Starbucks

26 novembro 2024, 09:30 • José Veríssimo

Tapping into Global Markets

Debates:

- Is mass marketing dead?

- What is the best way to position?

Marketing Spotlight:

- First Direct

- Gucci

19 novembro 2024, 09:30 • José Veríssimo

Crafting the Brand Positioning:

Marketing Spotlight presentations:

- Chase Sapphire

- Axe & Dove

Positining Exercices

12 novembro 2024, 09:30 • José Veríssimo

Identifying market segments and targeting

Marketing Spotlight presentations:

- Mayo Clinic

- Intuit

Marketing Debate

- Is consumer behavior more of a function of a person's age or generation?

5 novembro 2024, 09:30 • José Veríssimo

3 - Analyzing Consumer Markets

Marketing Spotlight Presentations:

- Nike

- Disney

Marketing Debate

- Does marketing create or satisfy needs?