Sumários
Marketing 5
9 Dezembro 2020, 14:00 • José Veríssimo
Designing and managing integrated marketing channels
Designing and managing integrated marketing communications
Marketing Debates:
- Does it matter where you sell?
- Has TV advertising lost power?
Marketing Excellence: Redbull
Marketing 4
2 Dezembro 2020, 14:00 • José Veríssimo
Setting product strategy
Developing price strategies and programs
Marketing Debates:
- With products, is it form or function?
- Is the right price a fair price?
Marketing excellence: eBay
Marketing 3
24 Novembro 2020, 09:30 • José Veríssimo
Crafting the brand positioning
Creating brand equity
Marketing debates:
- What is the best way to position?
- As brand extensions god or bad?
Marketing excellence: Nespresso
Marketing 2
17 Novembro 2020, 09:30 • José Veríssimo
Analyzing consumer markets
Identifying market segments and targeting
Marketing debate:
- Is target marketing ever bad?
- Is mass marketing dead?
Marketing Excellence:
- IKEA