Bibliografia Detalhada

Principles of Marketing, Global Edition,17th edition.
Kotler, P. & Armstrong, G. (2018).
London: Pearson Education. [ISBN-13: 9781292220178]; [ISBN-10: 1292220171] [Capítulos 1, 3, 4, 8, 10, 11, 12, 14 e 17]
2018