Bibliografia Detalhada

Principles of Marketing, Global Edition,16th ed.]
Kotler, P. & Armstrong, G.
New Jersey: Prentice-Hall. [ISBN-13: 9781292092485]; [ISBN-10: 1292092483] [Capítulos 1, 3, 4, 8, 10, 11, 12, 14 e 17
2016