Programa

Operational Marketing

Licenciatura Bolonha em Economics

Licenciatura Bolonha em Management

Programa

Marketing: Importance and Scope - Fundamental Marketing Concepts; - Company Orientations toward the Marketplace; - Marketing-Mix. Marketing Information - Marketing Information System; - Organization Marketing Environment. Marketing-Mix - Product and Services Decisions; - Design of the product strategy; - Development of branding; - Pricing Strategies; - Distribution Channels; - Communication.