Anexos
- InstrucoesApres_ArtigosMMO_2026.pdf
- AOL LG Communication Skills Mestrados v5 2024 ENG.xlsx
- A1a_2010_PM_ Darley_Integrated framework for online consumer behavior.pdf
- A1b_2024_EJM_Consumer decision journey.pdf
- A2a_1978_JMR_Issues and Advances in Segmentation Research.pdf
- A2b_2026_JBR_Consumers acceptance of in-store technologies.pdf
- A3a_1993_JM_Keller_Brand Equity.pdf
- A3b_2020_JBR_rebranding strategy of a private label brand.pdf
- A4a_2009_JR_Retailer Pricing and Competitive Effects.pdf
- A4b_2021_Pricing in online fashion retailing.pdf
- A5a_2015_JR_From Multi-Channel Retailing to Omni-Channel Retailing.pdf
- A5b_2022_JR_Cross-Channel Effects of Omnichannels Retail Marketing Strategies.pdf
- A6a_2005_JA_Towards a new definition of IMC.pdf
- A6b_2023_KJHSS_Social Networks as a Tool of Marketing Communication.pdf