Bibliografia
Principal
- Wood, M.
(2017)
Essential Guide to Marketing Planning (4th ed)
Harlow, United Kingdom: Pearson Education.
- Kotler, P. & Armstrong, G.
(2021)
Principles of Marketing
18th ed. Essex, England: Prentice-Hall.
- Kotler, P. & Armstrong, G
(2018)
Principles of Marketing
17th ed. Essex, England: Prentice-Hall.
- McDonald, M. & Wilson, H.
(2011)
Marketing Plans ? How to Prepare Them, How to Use Them
7th ed., John Wiley & Sons.
- Wood, M.
(2014)
The Marketing Plan Handbook
5th Ed., Pearson New International Edition.
Secundária
Não foi definida bibliografia secundária