Bibliografia
Principal
- Wood, M. (2014) The Marketing Plan Handbook 5th Ed., Pearson New International Edition.
- McDonald, M. & Wilson, H. (2011) Marketing Plans ? How to Prepare Them, How to Use Them 7th ed., John Wiley & Sons.
- Kotler, P. & Armstrong, G (2018) Principles of Marketing 17th ed. Essex, England: Prentice-Hall.