Bibliografia

Principal

• Lovelock, C., & Wirtz, J. (2022) Services Marketing: People, Technology, Strategy Lovelock, C., & Wirtz, J. (2016), Services Marketing: People, Technology, Strategy, 9th ed., New Jersey: World Scientific.

Secundária

• Wirtz, J., Lovelock, C. (2018) Essentials of Services Marketing, 3Ed Wirtz, J., Lovelock, C. (2018). Essentials of Services Marketing, 3Ed. Upper SaddleRiver, N. J.: Pearson.