Mestrado Bolonha em Data Analytics for Business

This course is designed to provide students with an in-depth understanding of advanced research methods and techniques in business. Through a combination of theoretical discussions, practical exercises, and hands-on experience, students will learn how to design, conduct, analyze, and interpret research studies effectively. Topics covered will include research design, data collection methods, data analysis techniques, and ethical considerations in research. By the end of the course, students will have developed the skills and knowledge necessary to undertake high-quality research projects in their field of study.