Sumários

Practical Exercise

5 Março 2025, 12:00 • GABRIEL LONDE MEDEIROS

Exercise: Sustainability Analysis in the Fast Fashion Sector

Context: The competition in the fashion retail sector, especially between giants like Zara (Inditex) and Shein, highlights a race to capture the attention of Generation Z through low prices and agile marketing strategies. While Zara aims to strengthen its presence in the value market by expanding its low-cost brand, Lefties, Shein continues to expand its global influence without the need for physical stores. This situation reflects not only the competitive dynamics of the sector but also raises profound questions about sustainability.

Exercise Objective: The aim of this exercise is to critically analyze the market practices adopted by major fast fashion retailers, identifying the most significant market failures, challenges for sustainability based on ESG factors (Environmental, Social, and Governance), and suggest command-and-control or economic instruments that could mitigate these issues.

Exercise Tasks:

  1. Market Failures: Based on the article, identify and discuss the main market failures observed in the fast fashion sector. Consider aspects such as negative externalities, excessive consumerism, and information asymmetry between consumers and producers.

1.1   Choose one of the companies and identify the entire supply chain of the retail sector, from production to the end of life of the products. Then, identify the main associated impacts.

 

  1. Challenges for Sustainability (ESG Factors): Think like a Chief Sustainability Officer and analyze the challenges faced by the fast fashion sector from the perspective of ESG factors (Environmental, Social, and Governance). Discuss how these challenges impact the sustainability of the sector and what are the main barriers to adopting more sustainable practices.
  2. Policy Instruments: Based on your analysis, you are now in the role of public regulator. Propose command-and-control instruments (regulations, laws) or economic instruments (taxes, subsidies) that best address the identified market failures and promote more sustainable practices in the fast fashion sector. Justify your choices with solid arguments.

Bloomberg Lab Practical Activity

24 Fevereiro 2025, 12:00 • GABRIEL LONDE MEDEIROS

  • Conducting a practical activity (groups of 2 students) to analyze ESG reporting data from companies at ISEG´s Bloomberg Lab.
  • Introduction to ESG reporting on the platform;
  • Selection of two companies for rating comparison;
  • Selection of comparison criteria;
  • Preparation of a final report on the activity.

    • ESG Strategy

    19 Fevereiro 2025, 12:00 • GABRIEL LONDE MEDEIROS

  • ESG strategies;
  • Monitoring methodologies;
  • Strategies for ESG practices;
  • Reporting models for ESG practices;
  • Practical examples;

    • Sustainable Entrepreneurship

    17 Fevereiro 2025, 12:00 • GABRIEL LONDE MEDEIROS

  • Introduction to the concept of Entrepreneurship and its sustainable version;
  • Types of Sustainable Entrepreneurship;
  • Business canvas for sustainable entrepreneurship models (triple bottom line);
  • Examples of sustainable businesses.

    • Circular Economy

    12 Fevereiro 2025, 12:00 • GABRIEL LONDE MEDEIROS

  • The concept of Circular Economy by Pearce and Turner (1990);
  • The linear economic model;
  • The transition to the Circular model;
  • Economic and environmental implications;
  • Characteristics and application factors of Circular Economy;
  • Eco-design and Eco-Innovation;
  • Circularity matrix;
  • EU Directive and the EU Action Plan for the Circular Economy.