Meta análises em Marketing

19 Março 2019, 18:00 • José Veríssimo

Meta Análises em Marketing:

• Corporate entrepreneurship and performance: A meta-analysis
• Success Factors for Service Innovation: A Meta-Analysis
• A Meta Analysis of the Antecedents and Consequences of Satisfaction in Tourism and Hospitality
• Calibrating 30 Years of Experimental Research: A Meta-Analysis of the Atmospheric Effects of Music, Scent, and Color
• The effectiveness of celebrity endorsements: A meta-analysis.
• Predicting the Big 5 personality traits from digital footprints on social media: A meta analysis

 

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