Currículo
Enterprise Analytics EA-DAB
Contextos
Groupo: Data Analytics for Business > 2º Ciclo > Parte Escolar > Unidades Curriculares Obrigatórias
ECTS
4.0 (para cálculo da média)
Objectivos
L0 1. Clarify the nature and structure of organizations; L0 2. Understanding how organizations can use business analytics for competitive advantage; L0 3. Enable students to develop a road map for business analytics; L0 4. Understand the analytical capabilities of modern CRM tools and web data analysis; L0 5. Understand how companies obtain benefits from their investments in IS/IT and Data analytic projects L0 6. Develop a better understanding how data analytics can be used in different industries.
Programa
1. Enterprise architecture; 2. Analytics and business performance; 3. Building an Analytical Capability; 4. Web Data and CRM analytics; 5. Benefits Management and Project Management concepts 6. Case studies in the use of business analytics.
Método de Avaliação
.
Carga Horária
Carga Horária de Contacto -
Trabalho Autónomo - 86.0
Carga Total -
Bibliografia
Principal
- Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Result: Marr, Bernard 2016 Wiley, Chichester
- Business Intelligence, Analytics and Data Science: A managerial perspective: Sharda, Ramesh 2017 Pearson Education, Harlow (UK).
- Benefits Management: How to Increase the Business Value of Your IT Projects: WARD, J. & DANIEL, E., 2012 Wiley
Secundária
- Enterprise Architecture at Work: Lankhorst, Marc 2015 4th edition. Springer