Bibliografia
Principal
- Rust, R. T., & Huang, M.-H. (2021) The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing. Stanford University Press.
- Kingsnorth, S. (2022) Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers.
- Chaffey, D., & Ellis-Chadwick, F. (2019) Digital Marketing: Strategy, Implementation and Practice. Pearson.