Métodos de Ensino e Avaliações

• Lectures: Covering foundational concepts of digital marketing and AI applications. • Practical Workshops: Hands-on sessions using AI tools for data analysis, content creation, and campaign optimization. • Case Studies: Analyzing successful digital marketing campaigns that utilize AI. • Group Projects: Collaborative projects to design and present a digital marketing campaign incorporating AI insights. Assessment: • Group Project (40%): Design and present a digital marketing campaign that integrates AI tools, focusing on innovation and ethical considerations. • Class Participation (10%): Engaging in discussions, practical exercises, and case study analyses. • Final Exam (50%): A written exam assessing the theoretical understanding of digital marketing concepts and the application of AI technologies.