Bibliografia Detalhada

Marketing Research - An Applied Approach
Malhotra, Naresh, Birks, D. and Wills, P.
4th edition, Prentice Hall
2012

Marketing Research
Burns, Alvin C., and Bush, Ronald F.
Prentice Hall, 7th edition
2012
(Bibliografia Opcional)

Marketing Research Methodological Foundations
Iacobucci, Dawn and Churchill, Gilbert A.
South-Western Cengage Learning, 10th edition
2010
(Bibliografia Opcional)

Modern Marketing Research, Concepts, Methods and Cases
Feinberg, Fred M., Kinnear, Thomas C. and Taylor, James R.
South-Western Cengage Learning, 2nd edition,
2013
(Bibliografia Opcional)