Sumários
Critical analysis of academic articles (José Veríssimo)
2 Abril 2024, 18:00 • José Veríssimo
Student presentations:
1. Factors Influencing the Effectiveness
of Relationship Marketing: A Meta-Analysis |
Relationship
Marketing |
Leonor
Soczka |
2. Corporate entrepreneurship and
performance: A meta-analysis |
Corporate
Entrepreneurship |
Vasco
Lobo |
11.History, Evolution and Future of Big Data and
Analytics: A Bibliometric Analysis of Its Relationship to Performance in
Organizations |
Big
Data and Analytics |
Jamie
Bridel |
12.Corporate reputation in management research: A
review of the literature and assessment of the concept |
Corporate
Reputation |
Diogo
Catalão |
13.Brand orientation: A systematic literature review
and research agenda |
Branding |
David
Monteiro |
14.A bibliometric review of the innovation adoption
literature |
Innovation
Adoption |
Jorge
Gouveia |
Corporate Governance
14 Março 2024, 20:30 • Ricardo Rodrigues
1. Suporte teórico