Sumários
Critical analysis of academic articles (José Veríssimo)
2 Abril 2024, 18:00 • José Veríssimo
Student presentations:
|
1. Factors Influencing the Effectiveness
of Relationship Marketing: A Meta-Analysis |
Relationship
Marketing |
Leonor
Soczka |
|
2. Corporate entrepreneurship and
performance: A meta-analysis |
Corporate
Entrepreneurship |
Vasco
Lobo |
|
11.History, Evolution and Future of Big Data and
Analytics: A Bibliometric Analysis of Its Relationship to Performance in
Organizations |
Big
Data and Analytics |
Jamie
Bridel |
|
12.Corporate reputation in management research: A
review of the literature and assessment of the concept |
Corporate
Reputation |
Diogo
Catalão |
|
13.Brand orientation: A systematic literature review
and research agenda |
Branding |
David
Monteiro |
|
14.A bibliometric review of the innovation adoption
literature |
Innovation
Adoption |
Jorge
Gouveia |
Corporate Governance
14 Março 2024, 20:30 • Ricardo Marino Rodrigues
1. Suporte teórico
Sumário
14 Março 2024, 18:00 • Susana Santos
Importância do contributo teórico.
Importância da Revisão de Literatura.
Exposição à investigação no domínio do Marketing:
- Principais teorias e modelos que sustentam a “customer decision journey".
- Discussão de uma agenda de investigação futura.
Esclarecer dúvidas quanto à elaboração de uma tese de doutoramento.
Session - Nuno Crespo
12 Março 2024, 20:30 • Nuno Fernandes Crespo
- International Business field: definition, evolution and theories.
- International Entrepreneurship field: definition, evolution and theories.
- Future research directions
Research in Marketing (José Veríssimo)
12 Março 2024, 18:00 • José Veríssimo
- How to write academic reserarch in marketing
- Examples of scientific literature reviews in marketing
- Meta-analysis and examples in marketing
- Examples of empirical research in marketing
- List of top journals and databases in marketing
- Use of artificial intelligence in marketing research