Bibliografia Detalhada

Marketing, real people, real choices
Solomon, Marshall e Stuart
Pearson International Edition
2009

Customer specific marketing – The new power in retailing
Brian P. Woolf
Teal Books
1996

Drucker on carving success out of the crisis: what Peter Drucker would have told us Vida Económica
Jorge Vasconcellos e Sá
Vida Económica
2009