Licenciatura Bolonha em Finance

Licenciatura Bolonha em Economics

Licenciatura Bolonha em Management

1.To describe the steps and the activities of strategic planning and marketing planning and their relationship 2. Design the Marketing Plan 3. Analyze the market: final consumers, organizations and competition 4. Get to know the components and the process of developing the marketing strategy 5. Formulate strategies for new products, existing products and for international markets 6. Define social responsibility and ethics in marketing 7. Develop critical thinking, teamwork and project management skills, oral and written communication skills, use analytical tools and act ethically