Bibliografia Detalhada
Business Market Management: Understanding, Creating, and Delivering ValueAnderson, J., Narus, J., Narayandas, D.Prentice-Hall: New Jersey. (3rd Ed.)2009Managing Business RelationshipsFord, D., Gadde, L-E., Håkansson, H. e Snehota, I.London: John Wiley.(3rd Ed.)2011(Bibliografia Opcional)