Bibliografia Detalhada
Entrepreneurial Marketing: An Effectual ApproachEdwin J. Nijssen1st edition, Routledge:New York2014Marketing for Entrepreneurs: Concepts and Applications for New VenturesFrederick G. Crane2nd edition, Sage: California2013Design and Marketing of New ProductsGlen J. Urban & John R. Hauser2nd edition, Prentice Hall: New Jersey1993(Bibliografia Opcional)