Bibliografia Detalhada

Entrepreneurial Marketing: An Effectual Approach
Edwin J. Nijssen
1st edition, Routledge:New York
2014

Marketing for Entrepreneurs: Concepts and Applications for New Ventures
Frederick G. Crane
2nd edition, Sage: California
2013

Design and Marketing of New Products
Glen J. Urban & John R. Hauser
2nd edition, Prentice Hall: New Jersey
1993
(Bibliografia Opcional)