Bibliografia Detalhada

Marketing Management
Kotler, Philip; Keller, Kevin Lane
Prentice Hall, 14 Ed., New Jersey,
2010.

Techno-Ready Marketing
Parasuraman, A. & Colby; Charles L.
Free Press, USA,
2001.

“Innovation Management and New Product Development"
Trott, Paul
4 th edition, Prentice Hall / Financial Times, Essex, England.
2008.

Managing Innovation: Integrating Technological, Market and Organization Change (4th Ed.) J. Willey& Sons, Sussex- England, 2009.
Bessant, J. ; Tidd, J.
(4th Ed.) J. Willey& Sons, Sussex- England, 2009.
2009.

A Economia da Estratégia Al
Besanko, D.; Dramore, D.; Shanley, M.; Schaefer;
Bookman, 3ª Ed.; Porto Alegre, 2006.
2006
(Bibliografia Opcional)

The company: A short history of a revolutionary idea,
Micklethwait, John & Wooldrigde, Adrian
W&N, New York
2005.
(Bibliografia Opcional)

Strategic Management of Technology and Innovation,
Burgelman, Robert A.; Maidique, Modesto A.; Whellwright, Steven C.
McGraw Hill Intrenational, NY
, 2001
(Bibliografia Opcional)

O Paradoxo da Inovação Empresarial: A necessidade de certeza num mundo imprevisível
Fonseca, José Manuel
Metáfora, Lisboa
, 1998.
(Bibliografia Opcional)