Bibliografia Detalhada
Marketing ManagementKotler, Philip; Keller, Kevin LanePrentice Hall, 14 Ed., New Jersey,2010.Techno-Ready MarketingParasuraman, A. & Colby; Charles L.Free Press, USA,2001.“Innovation Management and New Product Development"Trott, Paul4 th edition, Prentice Hall / Financial Times, Essex, England.2008.Managing Innovation: Integrating Technological, Market and Organization Change (4th Ed.) J. Willey& Sons, Sussex- England, 2009.Bessant, J. ; Tidd, J.(4th Ed.) J. Willey& Sons, Sussex- England, 2009.2009.A Economia da Estratégia AlBesanko, D.; Dramore, D.; Shanley, M.; Schaefer;Bookman, 3ª Ed.; Porto Alegre, 2006.2006(Bibliografia Opcional)The company: A short history of a revolutionary idea,Micklethwait, John & Wooldrigde, AdrianW&N, New York2005.(Bibliografia Opcional)Strategic Management of Technology and Innovation,Burgelman, Robert A.; Maidique, Modesto A.; Whellwright, Steven C.McGraw Hill Intrenational, NY, 2001(Bibliografia Opcional)O Paradoxo da Inovação Empresarial: A necessidade de certeza num mundo imprevisívelFonseca, José ManuelMetáfora, Lisboa, 1998.(Bibliografia Opcional)