Bibliografia
Principal
- Crane, F. G. (2013) Marketing for Entrepreneurs – Concepts and applications for new ventures Crane, F. G. (2013), Marketing for Entrepreneurs – Concepts and applications for new ventures, California: Sage.
- Nijssen, E. J. (2014) Entrepreneurial Marketing Nijssen, E. J. (2014), Entrepreneurial Marketing, 1st edition, New York: Routledge.