Bibliografia Detalhada
Criar Modelos de NegócioOsterwalder, A., Pigneur, Y., Smith, A. + 470Lisboa: Dom Quixote2011(Bibliografia Opcional)Marketing for Entrepreneurs – Concepts and applications for new venturesCrane, F. G.California: Sage2013Entrepreneurial MarketingNijssen, E. J.1st edition, New York: Routledge2014