Bibliografia Detalhada

Managing Innovation: Integrating Technological, Market and Organization Change
Bessant, J. ; Tidd, J.
4th Ed.- J. Willey& Sons, Sussex- England
2009.
(Bibliografia Opcional)

Innovation Management and New Product Development
Trott,Paul.
4 th Ed.- Prentice Hall / Financial Times, Essex, England.
2008.
(Bibliografia Opcional)

Techno-Ready Marketing, Free Press, USA, 2001.
Parasuraman, A. & Colby; Charles L.
Free Press, USA
2001.

Marketing Management
Kotler, Philip; Keller, Kevin Lane
14 Ed.- Prentice Hall, New Jersey
2010.

"The company: A short history of a revolutionary idea"
Micklethwait, John & Wooldrigde, Adrian,
W&N, New York , 2005.
2005.