Bibliografia Detalhada
Managing Innovation: Integrating Technological, Market and Organization ChangeBessant, J. ; Tidd, J.4th Ed.- J. Willey& Sons, Sussex- England2009.(Bibliografia Opcional)Innovation Management and New Product DevelopmentTrott,Paul.4 th Ed.- Prentice Hall / Financial Times, Essex, England.2008.(Bibliografia Opcional)Techno-Ready Marketing, Free Press, USA, 2001.Parasuraman, A. & Colby; Charles L.Free Press, USA2001.Marketing ManagementKotler, Philip; Keller, Kevin Lane14 Ed.- Prentice Hall, New Jersey2010."The company: A short history of a revolutionary idea"Micklethwait, John & Wooldrigde, Adrian,W&N, New York , 2005.2005.