Bibliografia Detalhada

Marketing Management
Kotler, Philip; Keller, Kevin Lane;
Prentice Hall, 14 Ed., New Jersey
2011

Techno-Ready Marketing: How and Why Your Customers Adopt Technology
Parasuraman, A. & Colby; Charles L.
The Free Press, New York, USA.
2007

The company: A short history of a revolutionary idea
Micklethwait, John & Wooldrigde, Adrian
W&N, New York.
2005.

Innovation Management and New Product Development
Trott, Paul
4 th edition, Prentice Hall / Financial Times, Essex, England, 2008.
2008.
(Bibliografia Opcional)

Managing Innovation: Integrating Technological, Market and Organization Change (4th Ed.) J. Willey& Sons, Sussex- England, 2009.
Bessant, J. ; Tidd, J.
4th Ed.; J. Willey& Sons, Sussex- England.
2009.
(Bibliografia Opcional)

A Economia da Estratégia.
Besanko, D.; Dramore, D.; Shanley, M.; Schaefer.
Bookman, 3ª Ed.; Porto Alegre.
2006.
(Bibliografia Opcional)

O Paradoxo da Inovação Empresarial: A necessidade de certeza num mundo imprevisível.
Fonseca, José Manuel
Metáfora, Lisboa, 1998.
1998.
(Bibliografia Opcional)