Bibliografia Detalhada
Marketing ManagementKotler, Philip; Keller, Kevin Lane;Prentice Hall, 14 Ed., New Jersey2011Techno-Ready Marketing: How and Why Your Customers Adopt TechnologyParasuraman, A. & Colby; Charles L.The Free Press, New York, USA.2007The company: A short history of a revolutionary ideaMicklethwait, John & Wooldrigde, AdrianW&N, New York.2005.Innovation Management and New Product DevelopmentTrott, Paul4 th edition, Prentice Hall / Financial Times, Essex, England, 2008.2008.(Bibliografia Opcional)Managing Innovation: Integrating Technological, Market and Organization Change (4th Ed.) J. Willey& Sons, Sussex- England, 2009.Bessant, J. ; Tidd, J.4th Ed.; J. Willey& Sons, Sussex- England.2009.(Bibliografia Opcional)A Economia da Estratégia.Besanko, D.; Dramore, D.; Shanley, M.; Schaefer.Bookman, 3ª Ed.; Porto Alegre.2006.(Bibliografia Opcional)O Paradoxo da Inovação Empresarial: A necessidade de certeza num mundo imprevisível.Fonseca, José ManuelMetáfora, Lisboa, 1998.1998.(Bibliografia Opcional)