Bibliografia

Principal

  • Crane, F. G. (2013) Marketing for Entrepreneurs ? Concepts and applications for new ventures California: Sage.
  • Nijssen, E. J. (2017) Entrepreneurial Marketing - An Effectual Approach 2nd edition, New York: Routledge.

Secundária

  • Osterwalder, A., Pigneur, Y., Smith, A. + 470 (2011) Criar Modelos de Negócio Dom Quixote
  • Blank, S. (2020) The Four Steps to Epiphany Balnk, S. (2020), The Four Steps to Epiphany, (2nd edition) New Jersey: Wiley.
  • Greene, C. L. (2016) Entrepreneurship: ideas in action Greene, C. L. (2016). Entrepreneurship: ideas in action, (6th edition), Boston:South-Western Cengage Learning.
  • Sarkar, S. (2007) Empreendedorismo e Inovação Escolar Editora
  • Scarborough, N. M. e Zimmerer, T. W. (2012) Effective small business management: an entrepreneurial approach 10th edition, Prentice Hall