Bibliografia

Principal

• Green, M. C. & Keegan, W. J. (2020) Global Marketing Global Edition 10th Edition, Pearson

Secundária

• Hollensen, S. (2020) Global Marketing 8th Edition Pearson Higher Education
• Czinkota, M., Ronkainen, I., & Zvobgo, G. (2011) International Marketing United Kingdom Cengage Learning
• Ilhéu, F. (2009) Estratégia de Marketing Internacional Coimbra Edições Almedina