Objectivos
Mestrado Bolonha em Gestão
1. To become familiar with the range of decisions implicit in strategic marketing management and planning. 2. To develop skills in using a variety of analytical frameworks for making such decisions. 3. To develop skills in planning a variety of marketing management tools, ranging from new product entry strategy to international market product life cycle management and strategy. 4. To develop skills in organizing for effective strategic marketing and in implementing the market planning process.