Sumários
Marketing 5
7 Dezembro 2021, 09:30 • José Veríssimo
Marketing Debates: With products, is it Form or Function?
Marketing Excellence: McDonalds
Marketing Excellence: Procter & Gamble
Designing Marketing Channels: Does it matter where you sell?
Designing marketing communications: Is viral marketing always good?
Marketing 4
30 Novembro 2021, 09:30 • José Veríssimo
Setting the product strategy
Developing price strategies and programs
Marketing Debate: What is the best way to position?
Marketing Excellence: Disney & Nespresso
Marketing 3
23 Novembro 2021, 09:30 • José Veríssimo
Identifying market segments and targeting
Crafting the brand positioning
Marketing Debate: Is target marketing ever bad?
Marketing Excellence: Google
Marketing 2
16 Novembro 2021, 09:30 • José Veríssimo
Conducting Marketing Research
Analyzing Consumer Markets
Marketing Debate: Does Marketing Create or Satisfy Needs?
Generation Gaps and Charecteristics