Sumários
Analyzing Consumer Markets
4 Novembro 2025, 14:00 • José Veríssimo
Analyzing Consumer Markets
Case studies: Microsoft, Samsung
Debate: What is the best type of marketing research?
Analyzing Consumer Markets
4 Novembro 2025, 09:30 • José Veríssimo
Analyzing Consumer Markets
Case studies: Apple; Amazon
Debate: Does marketing create or satisfy need?
Course Background and Syllabus; Defining Marketing for the New Realities
28 Outubro 2025, 14:00 • José Veríssimo
Course Background and Syllabus
Defining Marketing for the New Realities
Course Background and Syllabus; Defining Marketing for the New Realities
28 Outubro 2025, 09:30 • José Veríssimo
Course Background and Syllabus
Defining Marketing for the New Realities