Sumários

Socially Responsible Marketing

2 Dezembro 2025, 14:00 • José Veríssimo

Socially Responsible Marketing

Case studies: NVidia
Debates: Is the right price a fair price?

Socially Responsible Marketing

2 Dezembro 2025, 09:30 • José Veríssimo

Socially Responsible Marketing

Case studies: IKEA, Accenture
Debates: What is the best way to position? Are brand extensions good or bad?

Tapping into global markets

25 Novembro 2025, 14:00 • José Veríssimo

Tapping into global markets

Case studies: Facebook, Hermés
Debate: Is services marketing different from goods marketing?

Tapping into global markets

25 Novembro 2025, 09:30 • José Veríssimo

Tapping into global markets

Case studies: Disney, Louis Vuitton
Debate: Is mass marketing dead?

Crafting the brand proposition and positioning

18 Novembro 2025, 14:00 • José Veríssimo

Crafting the brand proposition and positioning

Case studies: Tesla & Nike