Sumários

Tapping into global markets

25 Novembro 2025, 14:00 • José Veríssimo

Tapping into global markets

Case studies: Facebook, Hermés
Debate: Is services marketing different from goods marketing?

Tapping into global markets

25 Novembro 2025, 09:30 • José Veríssimo

Tapping into global markets

Case studies: Disney, Louis Vuitton
Debate: Is mass marketing dead?

Crafting the brand proposition and positioning

18 Novembro 2025, 14:00 • José Veríssimo

Crafting the brand proposition and positioning

Case studies: Tesla & Nike

Crafting the brand proposition and positioning

18 Novembro 2025, 09:30 • José Veríssimo

Crafting the brand proposition and positioning

Case studies: BMW & Loius Vuitton

Identifying market segments and targets

11 Novembro 2025, 14:00 • José Veríssimo

Identifying market segments and targets

Case studies discussion: Toyota & CocaCola