Sumários

Crafting the brand proposition and positioning

18 Novembro 2025, 09:30 • José Veríssimo

Crafting the brand proposition and positioning

Case studies: BMW & Loius Vuitton

Identifying market segments and targets

11 Novembro 2025, 14:00 • José Veríssimo

Identifying market segments and targets

Case studies discussion: Toyota & CocaCola

Identifying market segments and targets

11 Novembro 2025, 09:30 • José Veríssimo

Identifying market segments and targets

Case studies discussion: Toyota & CocaCola

Analyzing Consumer Markets

4 Novembro 2025, 14:00 • José Veríssimo

Analyzing Consumer Markets

Case studies: Microsoft, Samsung
Debate: What is the best type of marketing research?

Analyzing Consumer Markets

4 Novembro 2025, 09:30 • José Veríssimo

Analyzing Consumer Markets

Case studies: Apple; Amazon
Debate: Does marketing create or satisfy need?