Sumários
Developing new market offerings
6 Dezembro 2022, 09:30 • José Veríssimo
- Developing new market offerings
- Tapping into global markets
Buillding strong brands
29 Novembro 2022, 09:30 • José Veríssimo
Buillding strong brands
Markeitng debates:
- Does it matter where you sell?
- Is SDG washing a big issue?
Crafting the brand proposition & positioning
22 Novembro 2022, 09:30 • José Veríssimo
Crafting the brand proposition & positioning
Marketing Debates:
- Are brand extensions good or bad?
- Is the right price a fair price?
Identifying market segments and target
15 Novembro 2022, 09:30 • José Veríssimo
Identifying market segments and target
Marketing Debates:
a) Is targte marketing ever bad?
b) What is the best way to position?