Métodos de Ensino e Avaliações

The course is highly interactive between the class and the instructor. Through case studies/presentations, and problem-solving, students will have the opportunity to use concepts, ideas, and strategies discussed in class. The final grade is obtained by combining the Continuous Assessment and an Individual Written Exam. - Group Marketing Debates (15%) - Group Presentation (15%) and Report (30%) - Individual Written Exam (40%)