Bibliografia

Principal

  • Wood, M. (2017) Essential Guide to Marketing Planning (4th ed) Harlow, United Kingdom: Pearson Education.
  • Kotler, P. & Armstrong, G. (2021) Principles of Marketing 18th ed. Essex, England: Prentice-Hall.
  • Kotler, P. & Armstrong, G (2018) Principles of Marketing 17th ed. Essex, England: Prentice-Hall.
  • McDonald, M. & Wilson, H. (2011) Marketing Plans ? How to Prepare Them, How to Use Them 7th ed., John Wiley & Sons.
  • Wood, M. (2014) The Marketing Plan Handbook 5th Ed., Pearson New International Edition.

Secundária

Não foi definida bibliografia secundária