Bibliografia

Principal

• Solomon, M. (2020) Consumer Behavior: Buying, Having, and Being, 13ª Edição, Hoboken, NJ: Pearson Education.
• Rosenbaum, M. S., Otalora, M. L., & Ramírez, G. C. (2017) How to create a realistic customer journey map. Business Horizons, 60(1), 143-150.
• Meyer, C., & Schwager, A. (2007) Understanding Customer Experience. Harvard Business Review, 85(2), 116.
• Lemon, K. N., & Verhoef, P. C. (2016) Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96

Secundária

Não foi definida bibliografia secundária