Mestrado Bolonha em Gestão

• LO1: Understand the scope and importance of studying consumer behavior, and how it shapes marketing strategies. • LO2: Examine the impact of marketing on consumer behavior and the ethical considerations that come with it. • LO3: Understand the role of attitudes in consumer decisions, and how persuasive marketing tactics influence those choices. • LO4: Understand the consumer decision-making process, uncovering the key factors that drive purchasing decisions. • LO5: Develop the skills to design and implement a customer journey, proposing solutions that enhance the overall consumer experience. • LO6: Group processes and the role of social media in consumer decision-making • LO7: Build awareness of the ethical challenges in marketing, and how to make responsible, consumer-focused decisions. Competencies: Analytical thinking, strategic CX design, understanding of consumer psychology, data-driven decision-making, customer relationship management.