Sumários
Buying, Using and Disposing & Social influence
26 Fevereiro 2026, 09:30 • Sandra Oliveira
Chapter 10: Buying, Using and Disposing
Chapter 11: Group Influences and Social Media
How Attitudes Shape Consumer Behavior
12 Fevereiro 2026, 09:30 • Sandra Oliveira
Chapter 8: Attitudes
and Persuasive Communications (pp. 290-330)
Fundamental Concepts of CB & Consumer Well-being
10 Fevereiro 2026, 09:30 • Sandra Oliveira
Chapter 1: Introduction to Consumer Behavior
Chapter 2: Consmer and Social Well-Being
Presentation and Introduction
29 Janeiro 2026, 09:30 • Sandra Oliveira
Chapter 1: Introduction to Consumer Behavior