Sumários
5 Dezembro 2023, 09:00
•
JOÃO PEDRO TABORDA
Five groups presenting Assignment II - Practical / On-line class taking place December 12th.
Topics to evaluate in the presentations, applied on an organization selected by the students:
i. Where do you see the value of
having a CI System in your
Organization?
ii.Where do you recommend the CI
System to be placed in the structure?
iii.Who would you see as a main
Sponsor(s) and User(s) of the CI System?
iv.Team, Resources and Process for the
CI System to start
v. Three initial KIQs you’d define as
of higher priority for the CI System
28 Novembro 2023, 09:00
•
JOÃO PEDRO TABORDA
- Professional paths of Competitive Intelligence professionals and professionals educated in Competitive Intelligence
- Review of all the contents of the class, applied to the competitive rivalry between Coca-Cola and Pepsi, including:
- Understanding the Sector
- SWOT Analysis of Coca-Cola
- Key Intelligence Topics and Questions for Coca-Cola in its competition with Pepsi
- Accessing the value and designing a Competitive Intelligence System at Coca-Cola
21 Novembro 2023, 09:00
•
JOÃO PEDRO TABORDA
- Detailed theory and methodologies for the last two steps in designing a CI System
iv. Perform
an Intelligence Audit
v. Establishing a Process: Network that moves in-house information
- Establishing the operational routine of the CI System
- Budget aspects associated with the design and implementation of a CI System
- Selection of Case Study of next class: Coca-Coca vs. Pepsi
14 Novembro 2023, 09:00
•
JOÃO PEDRO TABORDA
- Detailed theory and methodologies for the first steps in designing a CI System
i.
Decide where to place the CI System
ii.
Selecting the Manager of the System
iii.
Define the Key Intelligence Users
- Simulations and discussions applied to real cases: MSC Cruises, Shell and Netflix
7 Novembro 2023, 09:00
•
JOÃO PEDRO TABORDA
- Main elements of a CI System: Team, Resources and Process
- Five steps in the designing of tha CI System:
i. Decide
where to place the CI System
ii.
Selecting the Manager of the System
iii.
Define the Key Intelligence Users
iv.
Perform an Intelligence Audit
v.
Network that moves in-house information
- Critical Aspects in a CI System able to deliver value for the organization