Mestrado Bolonha em Gestão

Learning Objectives • LO1 Understand Employer Branding Principles: Grasp the fundamental concepts and importance of employer branding in attracting and retaining talent. • LO2 Analyze Employer Value Propositions (EVP): Learn to define and articulate a compelling EVP that aligns with organizational values and culture. • LO3 Evaluate Branding Strategies: Assess various employer branding strategies and their effectiveness in different organizational contexts. • LO4 Design Employer Branding Campaigns: Develop skills to create and implement integrated employer branding campaigns across various channels. • LO5 Measure and Assess Employer Branding Impact: Understand how to evaluate the effectiveness of employer branding efforts through metrics and feedback. Competencies • Strategic Thinking: Ability to align employer branding initiatives with broader organizational strategies. • Communication Skills: Proficient in articulating the organization's value as an employer to potential candidates. • Analytical Skills: Capability to analyze data and feedback to measure the success of employer branding initiatives. • Creativity and Innovation: Skill in designing engaging and effective employer branding campaigns that resonate with target audiences. • Collaboration and Teamwork: Competency in working collaboratively with HR, marketing, and leadership teams to enhance the employer brand.