Sumários
Presentations of Group Projects - Employer Branding Analysis
29 Abril 2026, 14:00 • LEIGH ANN JONES KHOSLA
Each of the 8 groups presented their company analysis and answered a Q&A related to their projects.
Measuring Employer Branding
24 Abril 2026, 09:30 • LEIGH ANN JONES KHOSLA
This course covered measurements across the talent life cycle including KPIs and Dashboard creation.
Employer Branding Communications
10 Abril 2026, 09:30 • LEIGH ANN JONES KHOSLA
Practical application of Employer Branding Communications from the lens of a candidate. Exploring personas, candidate journey, channels and content.
Employer Branding Strategy - Guest Speaker
27 Março 2026, 09:30 • LEIGH ANN JONES KHOSLA
The course continued on the topic of employer branding strategy with guest speaker, Miguel Luis, Director of The Key Talent. He led class activities and a discussion focused on his practical application of employer branding work with Portuguese companies.
Class 2 - Employer Branding Strategy, EVP, Culture, Employee Experience
25 Março 2026, 09:30 • LEIGH ANN JONES KHOSLA
This course focused on introducing the application of employer branding with employer value propositions, strategy, culture, employer experience. The P&G case study reinforced the practical aspects of employer branding strategy.