Sumários

Presentations of Group Projects - Employer Branding Analysis

29 Abril 2026, 14:00 LEIGH ANN JONES KHOSLA

Each of the 8 groups presented their company analysis and answered a Q&A related to their projects.


Measuring Employer Branding

24 Abril 2026, 09:30 LEIGH ANN JONES KHOSLA

This course covered measurements across the talent life cycle including KPIs and Dashboard creation.


Employer Branding Communications

10 Abril 2026, 09:30 LEIGH ANN JONES KHOSLA

Practical application of Employer Branding Communications from the lens of a candidate. Exploring personas, candidate journey, channels and content.


Employer Branding Strategy - Guest Speaker

27 Março 2026, 09:30 LEIGH ANN JONES KHOSLA

The course continued on the topic of employer branding strategy with guest speaker, Miguel Luis, Director of The Key Talent. He led class activities and a discussion focused on his practical application of employer branding work with Portuguese companies.  


Class 2 - Employer Branding Strategy, EVP, Culture, Employee Experience

25 Março 2026, 09:30 LEIGH ANN JONES KHOSLA

This course focused on introducing the application of employer branding with employer value propositions, strategy, culture, employer experience. The P&G case study reinforced the practical aspects of employer branding strategy.