Métodos de Ensino e Avaliações

Teaching and Learning Methodologies: • Interactive lectures and discussions on real-world case studies of effective employer branding • Group workshops for developing an employer branding strategy for a chosen organization • Guest speakers from industry professionals sharing insights and experiences in employer branding • Role-playing activities to practice communication strategies and candidate engagement Assessment: • Participation: 10% • Group Project: 40% (creating and presenting an employer branding strategy for a selected company) • Final Exam: 50% (covering key concepts, strategies, and measurement techniques discussed in class)