Bibliografia Detalhada
Marketing Strategy and Competitive Positioning (4th Ed.)Hooley, Piercy, NicoulaudPearson Education2008Business and Competitive Analysis - Effective Application of New and Classic MethodsFleisher, BensoussanPearson Education2007Strategic Marketing Problems - Cases and Comments (11th Ed.)Kerin, PetersonPearson Education2007(Bibliografia Opcional)The Management of Strategy - Concepts and Cases (8th Ed.)Ireland, Hoskisson, HittSouth-Western2008(Bibliografia Opcional)