Sumários
Analysis of the Competition
24 Abril 2023, 18:30 • Sara Gonçalves
Industry analysis
Competitive dynamics
Case
study: Shipping services industry
Marketing in the Entrepreneurial Context
17 Abril 2023, 21:00 • Sara Gonçalves
Marketing in the Entrepreneurial Context
Segmentation,
Targeting and Positioning
Marketing in the Entrepreneurial Context
17 Abril 2023, 18:30 • Sara Gonçalves
Marketing in the Entrepreneurial Context
Segmentation,
Targeting and Positioning
Development of the Entrepreneurial Marketing-Mix
10 Abril 2023, 21:00 • Sara Gonçalves
Marketing philosophy
Consumer behaviour
Marketing-mix
Development of the Entrepreneurial Marketing-Mix
10 Abril 2023, 18:30 • Sara Gonçalves
Marketing philosophy
Consumer behaviour
Marketing-mix