Sumários
Business Model
27 Março 2023, 21:00 • Sara Gonçalves
Business model concept
Development of a business model
Group assignment presentation (first task)
Business Model
27 Março 2023, 18:30 • Sara Gonçalves
Business model concept
Development of a business model
Group assignment presentation (first task)
Entrepreneurial Marketing Plan
20 Março 2023, 21:00 • Sara Gonçalves
Definition of entrepreneurial marketing plan.
Differences between business plan and entrepreneurial marketing plan.
Organization of an entrepreneurial marketing plan.
Ikea case study.
Entrepreneurial Marketing Plan
20 Março 2023, 18:30 • Sara Gonçalves
Definition of entrepreneurial marketing plan.
Differences between business plan and entrepreneurial marketing plan.
Organization of an entrepreneurial marketing plan.
Ikea case study.
Identification of Marketing/Business Opportunities
13 Março 2023, 21:00 • Sara Gonçalves
New products/services creation process.
Sources of identification of business opportunities.
Identification and evaluation of marketing/business opportunities.