Sumários
Scenarios & Strategic Foresight Methodology - applied to the group project
11 Março 2026, 12:00 • Patrícia Amaro Machado
Debrief of the session with guest speaker. Group Work using Whiteboard. PESTEL Analysis of the banking industry across mature and emerging markets. Prioritizing the drivers with the biggest impact.
Horizon Scanning for the Group Project on the Banking Industry - Guest Speaker
9 Março 2026, 12:00 • Patrícia Amaro Machado
Banking industry expert presented:
- The core activities of international banks
- Their typical corporate and business strategies
- Their position within the financial ecosystem
- The key structural challenges and uncertainties shaping the industry
Scenarios & Strategic Foresight Methodology
4 Março 2026, 12:00 • Patrícia Amaro Machado
Why use Strategic Foresight. Strategic Foresight Tools. The European Patent Office (EPO) Case. Horizon Scanning: definitions and how is it applied in practice.
Technology-Based Industries and the Management of Innovation
2 Março 2026, 12:00 • Patrícia Amaro Machado
Management of innovation concepts, applied to the Space X: Revolutionizing the Space Launch Industry case.
Technology-Based Industries and the Management of Innovation
25 Fevereiro 2026, 12:00 • Patrícia Amaro Machado
Industry evolution concepts, applied to the Streaming Wars: Netflix versus Disney case. The Innovation Process. Capturing Value from Innovation.