Understanding the industry environment

4 Fevereiro 2026, 12:00 • Patrícia Amaro Machado

Industry analysis using Porter’s Five Forces framework.

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Understanding the macro-environment

2 Fevereiro 2026, 12:00 • Patrícia Amaro Machado

Macro-environment (PESTEL) analysis: application of the PESTEL framework to the lithium-ion battery industry case.

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Strategy in an Uncertain World: Why Scenarios Matter

28 Janeiro 2026, 12:00 • Patrícia Amaro Machado

Strategy, Uncertainty, and Foresight: what is strategic foresight; risk vs uncertainty vs deep uncertainty; prediction, foresight, and scenario thinking; strategy as choice under uncertainty.

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Why Foresight Matters and Course Overview

26 Janeiro 2026, 12:00 • Patrícia Amaro Machado

Introduction to scenarios and strategic foresight. Mini-exercise: two plausible worlds for global business. Course overview: teaching and learning methodology; assessment; bibliography; and group project.

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