Chapter 8: Brands

19 Outubro 2016, 15:30 • Joanna Krywalski Santiago

Definition of Brand

Brand Equity and Brand Value

Branding Strategy: Building Strong Brands

Brand Sponsorship

Brand Development Strategies

 

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Chapter 8: Brands

19 Outubro 2016, 13:30 • Joanna Krywalski Santiago

Definition of Brand

Brand Equity and Brand Value

Branding Strategy: Building Strong Brands

Brand Sponsorship

Brand Development Strategies

 

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Chapter 8: Services

17 Outubro 2016, 15:30 • Joanna Krywalski Santiago

Types of Service Industries

Nature and Characteristics of a Service

Marketing Strategies for Service Firms

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Chapter 8: Services

17 Outubro 2016, 13:30 • Joanna Krywalski Santiago

Types of Service Industries

Nature and Characteristics of a Service

Marketing Strategies for Service Firms

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Chapter 8: Products

12 Outubro 2016, 15:30 • Joanna Krywalski Santiago

Levels of Product and Services

Product and Service Classifications

Individual Product and Service Decisions

Total Quality Management ( TQM)

Customer and Industrial Products

Product Line Decisions

 

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