Chapter 8: Products

12 Outubro 2016, 13:30 • Joanna Krywalski Santiago

Levels of Product and Services

Product and Service Classifications

Individual Product and Service Decisions

Total Quality Management ( TQM)

Customer and Industrial Products

Product Line Decisions

---

Chapter 4: Managing Marketing Information to Gain Customer Insights

10 Outubro 2016, 15:30 • Joanna Krywalski Santiago

Marketing Information System (MIS)

Developing Marketing Information

Marketing Research

Steps in the Marketing Research Process

Primary and Secondary Data Collection

Customer Relationship Management

---

Chapter 4: Managing Marketing Information to Gain Customer Insights

10 Outubro 2016, 13:30 • Joanna Krywalski Santiago

Marketing Information System (MIS)

Developing Marketing Information

Marketing Research

Steps in the Marketing Research Process

Primary and Secondary Data Collection

Customer Relationship Management

---

Chapter 3: Analyzing the Marketing Environment

3 Outubro 2016, 15:30 • Joanna Krywalski Santiago

Micro and Macroenvironment

Responding to the Marketing Environment

---

Chapter 3: Analyzing the Marketing Environment

3 Outubro 2016, 13:30 • Joanna Krywalski Santiago

Micro and Macroenvironment

Responding to the Marketing Environment

---